
Hi I’m Simon Lovell,
I’m currently the health and fitness expert to the likes of Marie Claire, Women’s Fitness, The BBC and other media, but it wasn’t always that way.
You’re about to learn one simple secret that people just don’t know about losing weight and keeping it off. I’m going to put myself on the line and guarantee you’ll reclaim your true identity if you listen to what I have to say. Here’s why…
Several years ago, I reached a point where I was so desperate to learn how to get the body I craved, I made a decision to figure it out for myself.
I had already been on every diet, tried countless new ‘fads’ and you know what, nothing worked. It was all hit and miss stuff. I’d yo-yo dieted and had lost all my motivation. In fact I’d reached rock bottom. The girlfriend I loved for years ditched me and I had come to hate everything I tried. I was a slob. I didn’t love myself, so how would anyone else love me? When would this cycle finally stop? I was so confused. I was even bullied to the point I had to take up martial arts. Crap huh?
Finally I reached the end of the line – there’s only so much humiliation I could take. I even got paranoid that my friends were talking about me! To be honest, it makes me sad just writing this.
I went out and decided to change my life. I borrowed $12,000 from my parents and flew half way across the world to spend three months studying intensively to learn from world experts on how to break this depressing cycle. Here’s the old me not looking so happy but then a much happier me in a photo shoot…
If you’re still filling yourself up on three meals a day in 2012 it’s time to redesign the way you eat your lunch to reshape your body fast. Join over 200,000 women who know how to lose belly fat, boost their vitality and stop their yo-yo dieting by grazing from my magic, super-simple lunch box combinations to make your body burn fat more efficiently. Don’t wait any longer, seduce your body to burn belly fat, all day, every day from today…
If you’re currently browsing the internet looking for a solution to your weight loss and belly fat problem then this is going to be one of the most important pages you’ll ever read.
You’re about to learn the new way to lose fat and change your lifestyle is by making a simple switch to the way that you eat your lunch. I will guarantee that within just 7 days you’ll feel differently about your body, resist the foods that have been holding you back and will have more energy you have ever had in your life.
Not only that, it will quickly stop you feeling bad about your body so that you can do the things you love, like enjoy spending time with your friends without feeling embarrassed and slipping into the clothes that you’ve been hiding away for years. What’s more, magazines like Elle have called it ‘the best diet‘ , ‘the easiest diet‘ and most of all they said: ‘it has become a way of life‘. Yes, finally something you can sustain for life! In fact, how many diets have you heard of that women say ‘I don’t feel like I’m on a diet?’. Plus you won’t be eating boring food. Just look at these amazing looking recipes that I put together in a matter of minutes from my secret formula…


I saw things and learned things that I could not have imagined. The penny had dropped. Now I knew the secrets that most people just didn’t know about being slim and healthy and getting a flat belly for life!
The biggest secret that I learned was that I needed to eat more and graze throughout the day to balance my blood sugar levels instead of starving myself and then putting the weight back on when I came off those ‘fad’ diets or point based diet systems. Our typical three meals a day kills our metabolism, so we end up eating big meals to compensate for what we haven’t had since breakfast or lunch. This is why you may find yourself snacking on unhealthy foods like sweets, crisps and chocolate, becuase you need an energy fix.
The diagram below shows what happens when you eat a meal… You can see that after eating, there’s a massive drop in your blood sugar levels, and this is where you will find yourself tired, hungry and ready to start reaching for unhealthy foods. Well with The Lunch Box Diet, because you are eating regularly… your blood sugar levels stay high all day, every day. The result? Your energy is up, your weight comes down and you start feeling completely different. The great news is, it all happens pretty much instantly, if you have the right combination of foods and a system in place to ensure this is done properly.

This information had a snowball effect that transformed every area of my life. Once I implemented this simple strategy, I became more confident and people started becoming attracted to me again. This started another chain reaction that also changed my career path. I was a different person.
Now I had this knowledge, I needed to create a fool proof system for me that was sustainable for the rest of my life. I was on cloud nine with loads of energy every day. I didn’t count calories and I was never hungry. I had my life back. Here’s what I decided I wanted from the new little and often system:


Now, I didn’t have a name for this system, but that was ok, it was just for me. But after about a month of training my clients, they wanted a healthy way to eat too, so I gave them the system and forgot about it.
After about a month they came back completely shocked. Not only had they lost weight, their energy levels were through the roof – their hair was thicker and skin oozed energy. Their self-esteem had taken a 180 degree turn and they were back on track. I was the most popular trainer in my city. They all said they didn’t feel like they were on a diet. Breakthrough!
Not only that, but my clients BMI levels dropped and they were back in the healthy zone. Their risk of type II diabetes had vanished and their blood pressure was stable. Cholesterol was fixed and the doctors could concentrate on other people! In fact they were staggered by what I’d created, because it was so healthy, and so simple.
I knew I was onto something special, so I called this system The Lunch Box Diet, created a super easy to follow ebook and put it on my web site.
I was a bit nervous to be selling it online because I’d never done anything like that before, but I sold quite a few copies because I had got my clients into my local paper because of all the amazing results they had gained. I relaxed tremendously when I got one of my first emails…




To cut a long story short, The Lunch Box Diet was soon picked up by national magazines and got rave reviews from the likes of Elle Magazine who called it ‘the best diet ever’ 5/5. The British Dietetic Association called it ‘A Fresh, Fun and Healthy Approach to Losing Weight’. Great news, but I wanted more ‘real women’ to tell me what they thought. But that came quick. Now look at what’s happened to women just like you who thought that they’d be on this horrible cycle of weight gain for the rest of their lives…







“Weight loss, in the context of medicine or health or physical fitness, is a reduction of the total body weight, due to a mean loss of fluid, body fat or adipose tissue and/or lean mass, namely bone mineral deposits, muscle, tendon and other connective tissue.
The widely reported rise in obesity and overweight is of particular concern because of the significant health risks associated with excess weight. Indeed the co-morbidities of obesity represent one of the most pressing public health issues today.
Therapeutic weight loss, in individuals who are overweight, can decrease the likelihood of developing diseases such as diabetes. Overweight and obese individuals face a greater risk of health conditions such as type 2 diabetes, heart disease, high blood pressure, stroke, osteoarthritis and certain types of cancer.
The basic tenet of weight loss occurs when an individual is in a state of negative energy balance. When the human body is spending more energy in work and heat than it is gaining from food or other nutritional supplements, it will catabolise stored reserves of fat or muscle.

However a common thread weaves through many a failed dieter’s story in that they consume far fewer calories than what is needed for healthy function and metabolism. The key problem with reducing calorific intake is that the body feeds initially from it’s own glycogen stores in the muscle/liver. Glycogen (the analogue of starch) is stored with water, so when glycogen is used, naturally there is water loss. It is not uncommon to find initial weight loss success through calorific restriction is due to a loss of glycogen and water rather than fat.
Although weight loss may involve loss of fat, muscle or fluid, weight loss for the purposes of maintaining health should aim to lose fat while conserving muscle and fluid.
Why The Lunch Box Diet Works:
For millions of people worldwide, weight loss attempts end in failure. One of the key reasons is an inability to stick with the dietary programme brought about by unrealistic targets and ambitious challenges to behaviour and habit. Compliance is the key and the Lunch Box Diet easily accommodates this with a simple requirement of changing one meal a day with innumerable healthy menu options. This is especially valuable for individuals who are time poor.
Balancing blood sugar levels is essential to offset sugar cravings. This is easily remedied by eating foods that are high in protein and good dietary fats such as omega 3 & 6 with low glycaemic index carbohydrates. Foods should be eaten in a grazing manner, every 1½ – 2 hours. The Lunch Box Diet allows food choices that can be grazed upon throughout the working day. Proteins from animal and fish sources complimented with 2-4 vegetable choices, a starch based carbohydrate source and essential fatty acids from nuts, seeds, avocado and salad oil dressings (flax seed) will satiate hunger, balance blood sugar levels and resist cravings for sugary foods.
The quality of the food eaten is equally imperative to weight loss success. Remember that weight loss succeeds through intelligent food choices rather than just the total calorific intake. Weight loss through nutrition is addressed by what happens at cellular level. Vitamins, minerals and co-factors are key to the efficiency of body function and include energy production, metabolism, digestion, growth, repair and immunity, to name a few. Whilst some animal proteins contain readily available iron and whole grains carry some vitamins and minerals, it is the role of fruit and vegetables that contribute significantly to the vitamin/mineral balance. The Lunch Box Diet strongly encourages the addition of a wide variety of vegetables that can easily be eaten unheated. A typical Lunch Box Diet could hold as many as three times the quantity of vegetables as would be eaten during an evening dinner. Not all fruits and vegetables are the same when looking at their nutrient value. ORACS (Oxygen Radical Absorption Capacity) is a measure of the anti-oxidant value of each fruit and vegetable and are key in supporting immune function. The emphasis the Lunch Box Diet places on vegetables indicates broad spectrum support is likely from the variety offered.
In conclusion, I would suggest the Lunch Box Diet is one of the most user-friendly I have seen. It exists within a simple framework to encourage compliance and offers food options that are genuine and well thought out.”
Jonathan Taylor M.Sc. Dip ION mBANT
Clinical Nutritionist & Sports Scientist





Remember that by investing in the Lunch Box Diet System you will be doing just that, investing in your body and you will be saving hundreds and hundreds of pounds. What’s more, by eating in a healthy way, you will actually save thousands of pounds in the long run. Here’s what MSN said about The Lunch Box Diet:
“As the kilos peel off, the savings mount up. At a conservative estimate, the average person would spend $10 a day on food. Mostly, the foods of choice are either fatty, sugary or laden with caffeine. Of course, if you smoke, you have the extra financial burden of spending about $10 a packet every couple of days.
Personal trainer Simon Lovell, who created the diet, says if you stick to the diet for a week, you will feel a difference, and by 30 days you will be hooked and never look back.
On the lunchbox diet, you stand to save at least $50 a week, or $200 a month. That adds up to $2,400 a year. Not a bad reward for healthy eating, and you’ll save even more if you quit smoking.
Add to your new-found discipline by banking the money you save in an account that pays a top interest rate and you’re well on your way to getting your finances into shape for a beach holiday this summer.”
Forget about your nights out for a second, forget about the shoes, the clothes, the gifts, the day trips. This is your life, this is your future. And remember, if this doesn’t work for you, you get every penny back. I’m so confident it’s going to work for you that I’m willing to put myself on the line and give you an iron clad no quibble guarantee. How many diet companies would do that for you? They wouldn’t, because they’ve been ripping you off all your life!





Can you imagine when you look down at your body and your belly fat has gone? See you on the other side, I’m waiting to hand over your Lunch Box Diet System + Bonuses in less than 2 minutes. Just hit the ‘add to cart button above’. Please note if you leave this page the bonuses packs may not be available on your return due to limited availability.

Simon Lovell
Expert Personal Trainer & Diet Expert to Marie Claire, The Daily Telegraph, Women’s Fitness, BBC
P.S. Don’t forget, this isn’t just another fad diet. Go back and read the testimonials, watch the BBC TV coverage, the Facebook comments. This will work for you and remember, I assume all the risk, you have nothing to lose. If you don’t lose weight and feel great, you pay nothing and you keep all the bonuses because I know that this won’t work for literally everybody – I’m realistic! Get Access Now
P.P.S. Just in case you’re in any question that my nutrition plan works, do you use Facebook? Check out the screen shot below from a recent Lunch Box Diet System user. Get Access Now
P.P.P.S. Don’t forget, if you don’t notice a significant reduction in your belly fat in just 21 days and aren’t blown away by your new found energy, motivation, health and happiness, you’ll get every penny back. Get Access Now
Remember, you get instant access to download The Lunch Box Diet System and all of the bonuses after you’ve made your payment, so don’t delay, you can get started on your safe, fast new diet plan within minutes of paying. Are you willing to take this step and change your life forever and finally ditch your yo-yo dieting? Get Access Now
If you’re still unsure, please go back and read about the diet and digest the personal testimonials from real women just like you who have finally cracked the weight loss code on The Lunch Box Diet system and in just a few days you’ll be saying ‘I don’t feel like I’m on a diet’. That’s my personal guarantee to you. Get Access Now